Post by account_disabled on Feb 26, 2024 21:08:42 GMT -8
We already talked about the crisis and how to manage it on social media several articles ago, but a pandemic... who expected it? And so: everyone in quarantine but hyperconnected. That's right, communication on social media has intensified quite a bit, the data also confirms this: on about.fb.com we read that in many of the countries most affected by the virus the sending of messages has increased by over 50% in the last month, as well as voice calls and video calls. increase in voice calls in Italy In Italy, in particular, since the coronavirus arrived, the time spent on Facebook has increased by 70% . In short, we are all more at home and all more online. In light of all this, after an initial moment of confusion regarding digital communication, an important awareness has been reached: the moment requires an adequate tone of voice and actions. The big giants are already doing their part: Google, Facebook, Twitter, Tik Tok , Instagram have banned advertisements that promise cures or remedies to prevent contagion - yes there was that too - and flagged videos involving conspiracy theories and highlighted institutional pages (Ministry of Health) when searching with the word coronavirus.
Companies present on social media cannot wait for everything to pass, they Panama mobile number list would slowly disappear, they must make profound changes to the contents of their social editorial plans. In this article we discover together how to do it through a series of ideas and reflections and a careful analysis dedicated to advertising campaigns. coronavirus google It's time to review the social editorial plan As we could imagine, in times like these social platforms play a fundamental role and demonstrate all their capillarity and their being places of virtual aggregation , today more than ever. Therefore, the resulting responsibility, ca va sans dire, is not small. Doubts, questions, uncertainties… what to do? Will all the work done so far end up in the bin? It's not exactly like that, but given the great responsibility that falls on those who have the task of managing social pages, the first thing to do is review the contents and then dismantle the editorial plan to understand what can go online at this moment and what is better to avoid publishing.
It's time to check out the content you've already scheduled If you have already planned all the posts you can arm yourself with patience and put everything in draft form, they will need to be analyzed one by one, examining the various components: copy, images, concepts, are they still relevant? 3 fundamental points that can help you understand how to review content: The messages It's time to put the page's full personality into play, it's wrong to deny the situation and pretend nothing has happened, the goal is to "really talk" and show users that behind the page there are real people who understand the situation and who they are also there to offer a service to the community. the tone of voice Linked to the previous point, this indication suggests changing the communication register by using a tone of voice capable of expressing empathy, understanding and optimism. pictures Checking the images of the posts you planned to publish is essential, it would be unlikely to see images online depicting friends at a bar or families at a restaurant at a time when all this is prohibited by a ministerial decree.
Companies present on social media cannot wait for everything to pass, they Panama mobile number list would slowly disappear, they must make profound changes to the contents of their social editorial plans. In this article we discover together how to do it through a series of ideas and reflections and a careful analysis dedicated to advertising campaigns. coronavirus google It's time to review the social editorial plan As we could imagine, in times like these social platforms play a fundamental role and demonstrate all their capillarity and their being places of virtual aggregation , today more than ever. Therefore, the resulting responsibility, ca va sans dire, is not small. Doubts, questions, uncertainties… what to do? Will all the work done so far end up in the bin? It's not exactly like that, but given the great responsibility that falls on those who have the task of managing social pages, the first thing to do is review the contents and then dismantle the editorial plan to understand what can go online at this moment and what is better to avoid publishing.
It's time to check out the content you've already scheduled If you have already planned all the posts you can arm yourself with patience and put everything in draft form, they will need to be analyzed one by one, examining the various components: copy, images, concepts, are they still relevant? 3 fundamental points that can help you understand how to review content: The messages It's time to put the page's full personality into play, it's wrong to deny the situation and pretend nothing has happened, the goal is to "really talk" and show users that behind the page there are real people who understand the situation and who they are also there to offer a service to the community. the tone of voice Linked to the previous point, this indication suggests changing the communication register by using a tone of voice capable of expressing empathy, understanding and optimism. pictures Checking the images of the posts you planned to publish is essential, it would be unlikely to see images online depicting friends at a bar or families at a restaurant at a time when all this is prohibited by a ministerial decree.