Post by account_disabled on Mar 10, 2024 20:42:03 GMT -8
Data is an abstract description of reality writes Jim Harris on his blog ObsessiveCompulsive Data Quality. ...The inconvenient truth is that the real world is not the same thing as these abstract descriptions of itnot even when we believe that data perfection is possible or have managed to convince ourselves that our data is perfect. To be sure data is integral to attaining success in the informationrich online marketing arena.
Everything from our websites to our campaigns to conversions depends Europe Cell Phone Number List on it. In fact data is a large part of what sets online marketing apart from traditional marketing which can at times feel like so much guesswork. But over the course of the last two years through interviews with more than folks in the content marketinginbound marketing space Ive come to realize that many wonder if data insofar as how its used to make decisions isnt as much a curse as it is a blessing. Image source In conversation after conversation Ive heard say the same things which is summed up nicely by these comments from a directorlevel SEO at one of the most successful agencies in the US Even in those cases where we deliver to clients data that far exceeds their expectations they often fire us.
Heck especially when we deliver those amazing results they fire us. I think this occurs for one of two reasons They realize data doesnt yield the solution theyd hoped for or They falsely believe data highlights the endgame meaning they can now thrive on autopilot. As any of us working in online marketing can attest nothing could be further from the truth. Data is an important part of a large picture one that is as nuanced and as varied as it is everchanging. Because of that we need context. Data doesnt come with context says Tim Gillman an analytics nerd at Portent Interactive in Seattle.
Everything from our websites to our campaigns to conversions depends Europe Cell Phone Number List on it. In fact data is a large part of what sets online marketing apart from traditional marketing which can at times feel like so much guesswork. But over the course of the last two years through interviews with more than folks in the content marketinginbound marketing space Ive come to realize that many wonder if data insofar as how its used to make decisions isnt as much a curse as it is a blessing. Image source In conversation after conversation Ive heard say the same things which is summed up nicely by these comments from a directorlevel SEO at one of the most successful agencies in the US Even in those cases where we deliver to clients data that far exceeds their expectations they often fire us.
Heck especially when we deliver those amazing results they fire us. I think this occurs for one of two reasons They realize data doesnt yield the solution theyd hoped for or They falsely believe data highlights the endgame meaning they can now thrive on autopilot. As any of us working in online marketing can attest nothing could be further from the truth. Data is an important part of a large picture one that is as nuanced and as varied as it is everchanging. Because of that we need context. Data doesnt come with context says Tim Gillman an analytics nerd at Portent Interactive in Seattle.