Post by account_disabled on Mar 7, 2024 1:14:38 GMT -8
called brand recognition is being rapidly blurred, especially many new consumer brands are no longer recognized by consumers. Recognized - Since the emergence of "Ice Cream Assassin", more and more high-premium brands have been abandoned by consumers. Hutouju, Zhong Xuegao and others have declined and left the public eye. Li Li, a young man who lives in Shanghai, said, “Nowadays, you have to think twice before buying anything. For example, a trendy brand fleece sweatshirt costs only RMB, while a Pinduoduo fleece sweatshirt only costs RMB. In fact, the design and style are almost the same in terms of warmth, so why waste money on trendy brands? Many young people have even launched the "Be brave to say it's too
expensive, I can't afford it" campaign online. Along with rational consumption, consumers' sensitivity to price has increased significantly. Consumers will pay more attention to cost-effectiveness during online shopping. Higher-priced products. For Rich People Phone Number List example, consumers can accept IKEA’s Yuan cones or KFC’s Yuan sundaes, but when both products are placed in front of them at the same time, consumers will still give priority to Yuan. Many people self-proclaimed on social platforms “I am proud of my consumption downgrade. This increase in price sensitivity makes consumers more willing to choose lower-priced options when purchasing goods of the same quality. Therefore, traditional e-commerce companies must not only keep
up with consumers' "new needs" in a timely manner, but also find out how to attract consumers back. The first is to adhere to the low-price strategy. Although Pinduoduo started late, it has left JD.com and Taotian has already proven that it has a feasible path, gathering large-scale third-party merchants to focus on low-priced and practical products to meet the daily needs of mass consumers, and at the same time launching "tens of billions of subsidies" to meet the needs of some consumers with higher brand awareness. This strategy also reflects